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Loyal supporters of Taylor Swift are sparking a significant surge in popularity at a German art institution that exhibits a painting of the Shakespearean heroine Ophelia, freshly referenced in a song and music video from Swift's new record "Her newest album".

The Hessische Landesmuseum in the central Germany's city of this location welcomed hundreds extra patrons than typical over the past weekend, as enthusiasts hoped to observe the actual rendition of the portrait that starts the video for "The Fate of Ophelia".

In the video, which has been streamed exceeding 65 thousand instances on YouTube, the image springs to life, with the artist at its core.

"We truly appreciate this interest - it's a lot of fun," an institution representative remarked.

The spokesperson noted that one household had come from the north German urban center of Hamburg, a lengthy journey from there, while some of the attendees were international visitors from a local army base.

The representative explained that fans discovered the historical painting - thought to originate to the year 1900 - was present when the museum team, recognizing the likeness, put an announcement on their digital site inviting any the singer's followers to join a unique tour.

The story then went viral across social media, the museum reported.

Digital posts describing the artwork's whereabouts earned many thousands of likes, much greater than the approximately one hundred of reactions that the majority of its content usually receive.

In the classic play, the character Ophelia, his wife, a youthful aristocrat from Denmark, becomes insane and drowns.

While not as famous than John Everett Millais's artwork of Ophelia, the depiction also shows a lady in a long dress lying submerged in water, encircled by floral elements.

The visual is invoked on Taylor Swift's record artwork, which depicts her somewhat underwater in liquid.

"We are amazed and pleased that this musician used this painting from the institution as influence for her visual," a gallery head stated.

"This is, of course, a excellent opportunity to attract visitors to the museum who are unfamiliar with us previously."

"The recent release" achieved the UK's biggest opening week of the current year, after distributing 304,000 units in the first one week.

In the US, it generated more than 4 countless comparable album units in the America in its first week, according to industry reports, beating the milestone set by this artist with her release "25" in that year.

The record is Swift's another record to top the UK album chart in this year, following "Lover (Live From Paris)" in February and "another Swift album", when it returned to the top spot in the spring month.

It is additionally the debut original album Taylor Swift has issued since she declared her upcoming wedding to NFL star the sports figure in August and disclosed in earlier that she had reclaimed rights over her previous work.